About Us

Rich Williams

With a strong background in collegiate-level football and a degree in sports management, I have learned discipline both on and off the field. My passion for football has fueled my personal growth and development and has also become a driving force in my career. As a former athlete turned coach, I consider it a privilege to share my expertise and experiences with others. My specialization lies in agility and strength and conditioning style training. I am thrilled to work alongside dedicated athletes and clients committed to improving their skills and maximizing their performance.

Jess Ayala

As a dedicated fitness professional, I understand the importance of prioritizing self-care and personal growth. With over 4 years of experience as a client at BuildEmUp Fitness, I have transformed my own life through a commitment to a healthy lifestyle. I am passionate about empowering others to prioritize themselves and discover their inner strength. Through a collaborative partnership, we will work together to establish your goals and learn the essential principles of fitness training. While you will undoubtedly achieve physical results such as increased muscle tone and endurance, my ultimate objective is for you to utilize your newfound strength in all aspects of your life. Let’s embark on this journey together and remember, “Juntos podemos lograrlo,” which means we can achieve it together!

Michelle Belden (Massage Therapist)

As the owner/operator of Therapeutic Touch Massage & Bodywork, I have been dedicated to helping and healing individuals for the past seven years. Throughout my career, I have worked at various fitness centers and chiropractic offices, relieving athletes and patients who have suffered from injuries caused by accidents, muscle strain/sprain, or those simply seeking relaxation. I am excited to bring my expertise and passion to BuildEmUp Fitness. I am committed to continuing my practice and assisting clients toward optimal health and wellness.

Taylor Early (Body Contour Specialist)

Taylor, also known as Tae, is a dedicated mental health clinician passionate about assisting others. While initially pursuing body contouring as a supplemental income, Taylor quickly discovered a newfound love for the practice. Recognizing the profound impact of the mind-body connection, Taylor believes that looking good and feeling good go hand in hand. As a certified body contouring specialist, Taylor has gained extensive knowledge in over 10 different services. Excited to embark on this journey, Taylor looks forward to helping clients achieve their BodTae goals at BuildEmUp Fitness & Recovery Spa.

Coach Christine

Over a year ago I walked into BuildEmUp fitness as a client and what I discovered was a transformative way to move and strength train with an empowering community beside me. My own fitness journey began 5 years ago as a busy mom with a strong desire for change and self growth. I set out to redefine my life through movement. With a 200-hour yoga certification, barre instructor credentials and a licensed practical nursing background.I bring a holistic approach to fitness, blending strength, flexibility, and balance to help you achieve your wellness goals. I am passionate about emphasizing the importance of connecting with one’s own body and believe that movement is a pathway to both physical freedom and inner strength helping build confidence and resilience, that transforms fitness routines into empowering journeys.